DUBAI: The ‘Bil Arabi’ initiative, launched by the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) in 2013, has continued its successful journey towards promoting the Arabic language and encouraging its usage among the youth. With a steadfast commitment to nurturing the linguistic heritage of the Arab world, the initiative strives to inspire Arab youth to embrace their mother tongue, particularly in the digital realm, fostering a robust presence of Arabic content across online platforms and social media channels.
The initiative has formed strategic alliances with entities such as the UAE Ministry of Foreign Affairs, Dubai Electricity and Water Authority (DEWA), Al Ain News, Nabd, Entrepreneur Alarabiya, TeN TV, and Alghad TV. It has also partnered with Abu Dhabi National Insurance Company (ADNIC) and New Digital Solutions (NDS), among others, as an integral part of the MBRF’s efforts that are aimed at elevating the position of the Arabic language across diverse sectors.
Noura bint Mohammed Al Kaa
bi, Minister of State, said, ”Bil Arabi stands as a strategic initiative that highlights collaborative efforts to preserve the Arabic language and reinforce its significance as a key medium of communication and understanding in the modern world.’ She further emphasized that preserving the Arabic language is essential to uphold the identity of the Arab world and its rich culture.”
She added, ‘The initiative goes beyond being a mere cooperative partnership, it also represents a strategically effective approach to preserving Arab identity and heritage while fostering stronger ties between Arab nation and global civilization. By prioritizing the use of Arabic language in international relations and engagements with global organizations, this initiative not only upholds Arab identity but also elevates its global standing.’
Jamal bin Huwaireb, CEO of the MBRF, said, ‘We recognize the significance of forging partnerships with various entities as a foundational factor for the success of the initiative. These part
nerships play a pivotal role in attaining a wider reach and significant impact, further contributing to the development of the cognitive role of the Arabic language within a diverse range of both Arab and international communities. This effort aims to position the Arabic language as a global medium capable of staying up-to-date with modern science and new developments. The initiative remains committed to advancing the position of the Arabic language across various sectors, particularly in its digital presence.’
From their side, the strategic partners participating in this event expressed their pride in being sponsors and influencers in this unique initiative in the Arab world, which confirms their commitment to preserving the mother tongue and protecting it for future generations and looking forward to a bright future in which the Arabic language occupies a prestigious global position.
Launching the Bil Arabi initiative took place on the occasion of the annual World Arabic Language Day on 18th of December,
which was set by the United Nations General Assembly. The initiative aims to change existing stereotypes about the Arabic language, emphasizing its universal significance. It actively promotes the utilization of Arabic on online platforms, especially on social media, encouraging Arabs to communicate in their mother tongue.
The initiative, along with its partners, will translate prominent books, articles, periodicals, and scientific research in vital fields into Arabic. Additionally, a comprehensive program of activities and debates will be initiated to celebrate the Arabic language.
Source: Emirates News Agency