Sunday, August 9, 2020
Home > Production > Adidas confident after meeting targets in 2013

Adidas confident after meeting targets in 2013

Frankfurt: Adidas, the German maker of sportswear and equipment, said Wednesday it expects 2014 to be a successful year after it met all of its targets for 2013.

Adidas said its bottom-line profit for the whole year jumped by 49 per cent to €787 million (Dh3.9 billion). Sales, on the other hand, slipped by 2.6 per cent to €14.492 billion, largely due to currency effects such as the strong euro.

“From an operational perspective, there is no doubt that 2014 will be a successful year for us,” said chief executive Herbert Hainer. But he cautioned: “Currency headwinds had a significant negative impact on our results in euro terms, and this is also expected to continue in 2014.”