PARIS, March 1, 2016 /PRNewswire/ — The first phase of a partnership between the fragrance house Fragrance du Bois and Jovoy, the ‘Embassy of rare perfumes’ in Paris, was revealed to the press, professionals, and industry aficionados today.
Partnership between Fragrance Du Bois and Jovoy
It was only natural that the first step on the road to a meaningful partnership should be in Europe, and by implication, Paris, France — the epicentre of the haute parfumerie world. The special chemistry between Fragrance Du Bois and Jovoy, is a meeting of minds, cultures and values for the creation of a harmonious alliance.
The launch of Fragrance Du Bois is the first stage in a boutique partnership between the ‘Ambassador of rare perfumes’ and one of the freshest, most innovative fragrance houses in the world today.
The voyage of discovery will begin in early March 2016, in Paris, and will soon be found at other prestigious addresses across Europe and the rest of the world.
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About Fragrance Du Bois
Fragrance Du Bois is a French perfume house born out of a remarkable relationship between two worlds; that of sustainable Agarwood (Oud) plantations and distilleries in South East Asia, and the inimitable art of French perfumery following in the finest traditions of Grasse, France.
Fragrance Du Bois owns its own plantations which are managed by award winning Asia Plantation Capital, a company that has been instrumental in saving an endangered species of tree from the brink of extinction. Asia Plantation Capital owns land and grows trees in a sustainable and renewable manner, and has established state of the art distillation facilities in Malaysia and Thailand. It is here where the enigmatic and highly sought after Oud oil is processed, ready to become a vital part in the formulation of Fragrance Du Bois’ exquisite fragrances.
Known variously as ‘liquid gold’ and ‘the wood of the gods’, Oud is rare and highly-valued, and is also the ingredient with which the world’s great perfumers love to work.
The Oud oil produced on these plantations for use in all Fragrance Du Bois’ creations is of the highest quality, sustainably sourced and produced, and of known provenance. The relationship between Fragrance Du Bois and its own managed sustainable plantations has created a ‘business model for our times’ — with Fragrance Du Bois having full control at every link in the sustainable, renewable and environmentally conscious supply chain.
As a direct result of this relationship working with the finest ingredients, Fragrance Du Bois’ coterie of perfumers is able to create olfactory masterpieces — a scenario embodied by fifth generation perfumer François Merle-Baudoin, whose roots are in Grasse, and whose superb formulations grace the Fragrance Du Bois range. All Fragrance Du Bois’ perfumers relish the opportunity to work with premium quality Oud, and all recognise the importance of sustainability and known sources when it comes to dealing with the constituent elements of their creations.
With ten Eaux de Parfums in the ‘Shades’ and ‘Privé ranges, Fragrance Du Bois has already confirmed its reputation and standing in the highly competitive global fragrance industry, and its ‘From Soil, to Oil, to You’ story is fast becoming an emblem for the modern business world.
The Parisian boutique, known affectionately as the ‘Embassy of rare perfumes’, which is celebrating its fourth anniversary at 4 rue de Castiglione on the 29th of February 2016, has established itself as the ultimate address for lovers of intimate, personalised and creative fragrances.
François Hénin, the man whose vision created the iconic brand, discovered and fell in love with the art of perfumery in Southeast Asia, establishing an essential oil distillery in Vietnam, before honing his craft in Grasse, France.
Jovoy has embarked on a franchising strategy that is set to augment the landscape of the global fragrance industry in the 21st Century, exhibiting and championing the cause of niche fragrances that stand out from mainstream brands, while staying true to essential precepts of fine French perfumery. With operations in Tehran, Iran, and a pilot boutique in Le Mans in the heart of France, Jovoy has also now confirmed the launch of a first boutique in Doha, Qatar.