There is a need for a standard codec that can deliver the ultra HD content, which has four times the resolution of Full HD and, at the same time, compress it down so that the data can fit within the home Internet connection’s bandwidth.
Netflix and M-Go are pushing with the new video codec called High Efficiency Video Coding (HEVC) or H. 265 instead of Advanced Video Coding or H. 264 format. Google is pushing with VP9 codec for 4K YouTube videos that can compress the video files to half the size than the current H. 264 format.
A Sony spokesperson said that the company has remastered 15 tiles into 4K content for the UAE market and will follow the HEVC format.
“HEVC is 60 per cent more efficient than H. 264 and that really gives an opportunity. The broadband infrastructure is improving all the time, so with the introduction of fibre optics and higher broadband speeds there is a real potential for growth. Netflix has already commissioned content in 4K as a premium service,” Paul O’Donovan, principal research analyst at Gartner, said.
He said YouTube’s VP9 is the first to offer video on mobile devices and PCs rather than on the TV segment. The main issue with the VP9 is the “propriety solution.” They can upgrade the solution at any time and users have to download the latest codec to watch the next-generation of video content. According to Jeff Whatcott, chief marketing officer at Brightcove, “HEVC will become a broadly supported codec in the device world and our money is on HEVC.”
Brightcove is a provider of cloud services for video platforms. “We will be using HEVC to offer 4K content in the first half. Many of the smartphones, tablets and Smart TVs that are shipped today, especially Samsung, have HEVC decode chips built into their devices,” Jeff Whatcott, chief marketing officer at Brightcove, said. He said HEVC delivers UHD quality in less than half the bandwidth that will normally be required for UHD to deliver on H. 264 format.