Recent estimates forecast that over SR33.5 billion ($8.93 billion) will be invested in Saudi Arabia’s hospitality sector over the next six years, reflecting the government’s continued commitment to fostering tourism in the Kingdom.
As a result of the increasing focus on the Kingdom’s growing hospitality sector, the Hotel Show Saudi Arabia, which will be held April 22-24 at the Jeddah Centre for Forums and Events, has worked closely with industry experts to create a unique platform covering every aspect of hotel investment, supply, management, refurbishment, fit out, operation and development.
“Saudi Arabia’s hotel industry is experiencing extraordinary growth, as the country is set to welcome nearly 16 million visitors by the end of the year,” said Christine Davidson, event director, dmg events.
“With the government unrolling a series of ambitious initiatives to foster further growth in the country’s tourism sector, the outlook for suppliers and service providers is bright. As the only exhibition in the country dedicated to covering every aspect of the hotel industry — from interior design to facilities management – the Hotel Show Saudi Arabia is a ‘must-attend’ event for companies to identify opportunities and establish a presence in the country,” he added.
More than 150 exhibitors from 20 countries have already confirmed participation, spanning multiple industry sectors, including companies from interiors and design, operating equipment and supplies, technology, outdoor and resort experience, and food and beverage. Country pavilions will be represented at the show will include Egypt and China.
“The Kingdom of Saudi Arabia’s travel and tourism industry will reach a total of over SR64.8 billion ($17.3 billion) this year,” Davidson said. “Building upon the success of our inaugural 2012 edition, which saw the participation of over 100 companies representing the length and breadth of the industry value chain, we aim to feature the broadest range of products, services and technologies.”
The Hotel Show Saudi Arabia is supported by the Jeddah Chamber of Commerce and Industry, the Saudi Commission for Tourism and Antiquities and MICE. Knowledge partners include Euromonitor International and Ventures Middle East.