Sunday, December 8, 2019
Home > Sports > Meydan in World Equestrian Games sponsorship deal

Meydan in World Equestrian Games sponsorship deal

Dubai: Meydan Group will be an official sponsor of the Alltech FEI World Equestrian Games 2014 to be held from August 23 to September 7 in Normandy, France.

Speaking about the tie-up, Malih Lahej Al Basti, Vice-Chairman of Meydan Group, said in a press release: “Meydan and the developing Meydan City is the visionary concept of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, UAE Vice-President, Prime Minister and Ruler of Dubai, and was inspired by the love of the horse and equestrian sport. Meydan is home to the world’s richest horse race, the Dubai World Cup and we are committed to aiding the development of the equine industry at a global level.

“We are pleased to demonstrate this passion through our role as an official sponsor of the Games. This is a prestigious competition that is truly international in its reach. The event provides Meydan with an excellent means to communicate our role in equine sports and highlights our exciting commercial ventures here in Dubai.”

The Alltech FEI World Equestrian Games 2014 in Normandy will be held over two weeks and is the largest equestrian event in the world, with over 60 nations competing, including the UAE, and approximately 1,000 athletes with just as many horses. Eight FEI disciplines will be represented at the Games: Jumping, Dressage, Eventing, Endurance, Driving, Reining, Vaulting and Para-Dressage.

As part of its sponsorship agreement, Meydan will be associated with all eight official disciplines, with the 2014 World Endurance Championship named ‘Meydan Endurance at the Alltech FEI World Equestrian Games 2014’. This competition will be held on August 28, with the course taking in the bay of the iconic Mont Saint-Michel near Sartilly.