Nahdi Medical Company, claimed to be the largest pharmaceutical chain in the MENA, signed a deal with French company Pierre Fabre to launch the luxurious hair care lineup by Rene Furterer exclusively at Nahdi pharmacies in Saudi Arabia.
The signing ceremony took place in Jeddah Thursday between Hosam Al-Qurashi, VP marketing and external affairs at Nahdi Medical Company, and Alain Ouweiss, GM at Pierre Fabre KSA in the presence of Rene Furterer and media representatives.
Al-Qurashi, VP marketing and external affairs at Nahdi Medical Company, said: “Our choice of introducing Pierre Fabre to our customers comes in line with their ambition to get their hands on the top of line products, in specific those that care for their hair and scalp using natural ingredients. During the first phase, Rene Furterer will be available at 50 Nahdi pharmacies across Makkah, Madinah, Riyadh and Jeddah by the end of November, and then spread across all branches in the Kingdom during the second phase.”
He added: “This agreement represents a vital and new addition for Nahdi pharmacies and supports the vision of presenting the finest pharmaceutical services for the individual and community in all aspects related to health and wellness, baby and everyday essentials, beauty products and many more, considering that Nahdi is the largest pharmaceutical brand and chain in the MENA.”
Alain Ouweiss, GM at Pierre Fabre KSA, said: “With over 20 years of expertise, we at Pierre Fabre ensure that we offer not just the best but the most natural of products comprising 100 percent natural ingredients extracted from plants for hair care.”