Having secured its Middle East base, Porsche aims to cut a swathe into Africa, with a particular focus on sub-Saharan markets.
The regional office in Dubai could establish facilities in currently untapped markets, following the creation of a new Network Development department. Potential investors are invited to express their interest in becoming an importer in the region by completing an online application. The selection process continues after the pre-selection screening, with interviews and visits to proposed building sites.
“With the implementation of the investor communication platform, we have made substantial progress towards our 2018 growth target,” said Christer Ekberg, managing director at Porsche Middle East and Africa.