Dubai: The full-year availability of the latest version of its traditional best-seller in the region, the Range Rover and Range Rover Sport, ensured a handsome growth bump in Jaguar Land Rover’s Middle East volumes last year. Land Rover volumes were up by a substantial 49 per cent from 2012, while Jaguar sped ahead with a 19 per cent year-on-year gain.
Jaguar Land Rover deliveries were up 46 per cent across the Mena region last year. To put numbers into perspective, its global sales were higher by 19 per cent year-on-year.
The break up of unit sales were not given, but the JLR percentage gains confirm what has been an exceptional year for prestige auto brands in these markets.
Industry sources in the UAE talk about sales of upscale models growing at twice that for the volume category. Overall new car sales in the UAE is estimated at 325,000-350,000 units.
“2013 has been an outstanding year for us in the region, thanks in part to the successful launch of two stunning new products — the Jaguar F-Type and the all-new Range Rover Sport,” said Justin Weaving, regional sales director for Jaguar Land Rover. “I am confident this will continue in 2014 as we see the full effect of our recently introduced ‘14 model year line-up.”
The eye-catching F-Type “is on track to exceed its targeted share of the sports car segment”, according to the manufacturer. It will soon have company in the form of the F-Type coupe, unveiled at the Los Angeles show late last year.
“The Coupe will hit regional showrooms in Q2 of 2014, with official pricing to be announced at a later date,” said Weaving. “The all-aluminium Coupe embodies the design vision of the award-winning C-X16 concept and will be the most performance-focused, production Jaguar ever.”
It is being rolled out in the key markets now, with the top-of-the-line model bearing the ‘R’ label done up in a 5-litre, 550-hp supercharged V8. Pricing could start upwards of Dh285,000 for the basic V6 version and around Dh458,000-460,000 for the V8 R.
Interestingly, the new Range Rover pipped the Sport to be the best-selling model within the Land Rover line-up. Historically, the Sport has laid claim to the top seller mantle in these markets.