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Sevens TV coverage set to break 2012 record

Dubai: This year’s Emirates Dubai Rugby Sevens is proving itself a truly global attraction, with broadcasters from all over the world transmitting live coverage or extensive highlights.

The tournament will be shown live in Dubai and internationally in New Zealand, South Africa, Australia, the UK, the US, Tonga, Fiji, Samoa, Russia, Brazil, France, Poland, Hungary, Papua New Guinea, the Cook Islands and throughout Asia.

Extensive highlights will be shown all over the world, including Japan and Canada as well as throughout the Middle East, with coverage of the three-day event, being held between November 28-30, set to beat last year’s record-breaking coverage, which reached 359 million homes in 145 countries.

“This is fantastic news and once again proves just how big an event the Emirates Dubai Rugby Sevens is around the world and how popular Sevens is as sport,” said Donal Kilalea, the tournament’s Commercial and Operations Director. “Sevens is growing in popularity year on year, as is the Emirates Dubai Rugby Sevens, and now that it’s an Olympic sport that growth will continue apace.”

The International Rugby Board is streaming all the action live online this year on irbsevens.com, which means that the Emirates Dubai Rugby Sevens can be watched for the first time in every country.