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Shift to bigger screen sizes
Thursday, December 12, 2019
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Shift to bigger screen sizes

The major trend in the television industry this year is the boost to big screen sizes over 50 inches as the manufacturers can sell in higher volumes and make higher profit margins, Paul O’Donovan, principal research analyst at Gartner, said.

He said that 3D TV is almost left behind and even though most models come with a 3D built-in, it is not the major selling point due to the lack of content. OLED will be a premium product and that segment is very unlikely to gain traction in the next five years. LCD will continue to drive the market and it is continuing to evolve and improve efficiency.

The future OLED TVs “will be like a projection screen where users can scroll it down from the wall” but that will take at least five years.

“The curved and flexible OLED screens, launched at Consumer Electronics Show, are just a fad; I don’t see a demand for these products from the market. The flexible technology may be in demand at a later stage and that will be the future,” he said.

Deepak Babani, CEO of Eros Group and the main distributor for Samsung products in the UAE, said the demand is for large-sized TVs. As average selling prices are falling consumers prefer large sizes.

However, he said, bringing the prices of OLED TVs down will be a difficult task as compared to 4K TVs due to production constraints.