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Shilpa Shetty enters jewellery line with ‘Satyug Gold’

After her successful tenure as an actress, fitness expert and businesswoman, Shilpa Shetty has now set up her own jewellery business.

The actress, along with husband, businessman Raj Kundra, launched her gold bullion and jewellery company — Satyug Gold — in Mumbai on Wednesday.

“It is a very, very proud moment for me because it is one of the most ambitious ventures that we have had and it is coming true today,” she said.

“It sounds really unbelievable. This was the only area that we had not covered. So we are in the gold business now,” she added.

Satyug Gold in association with the Indian Bullion and Jewellers’ Association, will enable the purchase of 24-karat gold bullion at 37 per cent less than the market price, Shetty said.

It will have outlets in seven major cities in India — Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana.

The outlets will feature jewellery designed by Shetty herself.

At the event, the actress unveiled her first designer collection, Evil Eye, that will also be available at all the Satyug Gold outlets.

Shetty married Kundra in 2009 and they together partly own the IPL cricket franchise the Rajasthan Royals. They also own a production house that produced the recently released Dishkiyaoon.