London: Steve Bruce will seek talks with Assem Allam to smooth over the furore that the Hull owner has created after his outrageous attack on the club’s supporters.
Astonishingly, Allam has told fans “they can die as soon as they want” after protests over his plans to change the club’s name from Hull City FC to Hull City Tigers.
Allam added: “As long as they leave the club for the majority who just want to watch good football. How can they call themselves fans, these hooligans, this militant minority?”
Hull fans have formed a campaign group called “City Till We Die” and chanted “We’ll die when we want” throughout yesterday’s 3-1 win over Liverpool — the first time they have beaten the Merseysiders in 17 attempts.
Towards the end of the game, a banner was unfurled in one corner of the KC Stadium that read “The history is in the name” and Bruce understands that emotions are running high.
He said: “His comments created a fantastic atmosphere, I’ll say that! But, in all seriousness, he put £70 million into the club and without him, there would not be a club or Hull City — it would be down the tube.
“Not many would put £70m into Hull but certainly I have to have a conversation with him because I don’t think he understands history and tradition.
“He thinks the brand would be better going forward. Nobody is more of a traditionalist than I am but we must not have an atmosphere none of us want. We don’t want it to fester,” Bruce added. “We should be enjoying the league, not discussing a badge and name change, which becomes irrelevant.”
While Bruce privately recognises that Allam is unlikely to bow to public pressure, he stressed how important it is for the row not to derail the fine start Hull have made to life in the top flight.
“They sacked the local hero here, Nick Barmby, so they don’t want brownie points,” he said. “They do not understand what it [the name change] means to a lot of people.
“If we are Hull City Tigers, or whatever, we must stick together. We are up against it but I will have a conversation about it.”