GENEVA, Feb. 1, 2016 (GLOBE NEWSWIRE) –The Swiss banking group SYZ has unveiled a new advertising campaign centred on iconic personalities. Appearing in Switzerland and throughout Europe, this campaign combines the founding values of SYZ with images of Winston Churchill, Albert Einstein, and Salvador Dalí. The new institutional brand signature, “Creating Performance”, will complement these exclusive visuals.
Entitled “IN . WE TRUST”, the new campaign reflects the essential principles on which SYZ bases its value proposition, associating them with figures who made an impact on their times through their genius, talent, or convictions.
Whether in private banking or asset management, SYZ is convinced that only an active management approach can create value long-term value. With this objective in mind, it is essential to invest in human capital to attract and select the best talent and offer a propitious environment in which to flourish. Within a rigorous investment process, talent is able to express its convictions and seize on investment opportunities that arise.
To illustrate these fundamental concepts, historical figures who had an impact on the collective memory were selected and paired with three slogans: “IN GENIUS WE TRUST” (Albert Einstein), “IN TALENT WE TRUST” (Salvador Dalí), and “IN CONVICTION WE TRUST” (Winston Churchill).
Lastly, the new brand signature, “CREATING PERFORMANCE”, underscores SYZ’s devotion to performance and its commitment to the future.
This new campaign follows a long tradition of cartoon advertisements. At the time, these advertising campaigns made an impression with their quirkiness. Nearly 20 years later, SYZ continues to innovate by choosing very sleek black-and-white visuals that stand out with a simple yet catchy slogan and a brand signature geared towards the future.
Developed by the LUNIC agency, this new campaign will start running on 1 February 2016 in major international economic and financial media outlets and on posters in Switzerland’s major Swiss airports.
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About SYZ Group
Founded in 1996 in Geneva, Swiss banking group SYZ focuses exclusively on asset management via two complementary pillars: high-end private banking and asset management. SYZ employs 580 staff and has CHF 40 billion in assets under management (EUR 39 billion, USD 40 billion). Headquartered in Geneva, the Group also has offices in Zurich, Lugano, Locarno, Milan, Madrid, Barcelona, Bilbao, Zaragoza, London, Luxembourg, Brussels, Paris, Dubai, Johannesburg, Miami, Nassau and Hong Kong.
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