Thursday, December 12, 2019
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Tim Cook: Apple keen to bring its passion to Saudi Arabia

In his first trip in the region, Tim Cook, CEO of Apple, made a historic stop to the UAE and held a meeting with Ahmad Julfar, CEO of Etisalat Group, to discuss how the presence of Apple can be elevated in the region and how the two companies can strengthen their relationship across Etisalat’s footprint in the Middle East, Africa and Asia where Etisalat operates in 15 countries, including Saudi Arabia, Pakistan, Egypt and Nigeria.
This meeting took place in the presence of Saleh Al-Abdooli, CEO of Etisalat UAE, and Khalid Al-Kaf, CEO of Mobily. Julfar welcomed Cook and praised the excellent relationship that Etisalat has had with Apple, a relationship dating back 4 years ago, when the two companies signed an agreement on devices to cover the UAE and Saudi Arabia.
Cook said: “We are all about making great products that people don’t know they need today but when they have them, they can’t live without We would like to bring our passion to the UAE, Saudi Arabia and Africa.” The two companies agreed to work together to bring more innovations in the region in sectors of high growth potential and of strategic importance to both companies.”