Monday, September 21, 2020
Home > Production > UAE retailers enjoy strong Halloween sales

UAE retailers enjoy strong Halloween sales

Dubai: Retailers recorded strong sales in candy and holiday-related decoration in the two weeks before Halloween.

In the weeks leading up to the holiday, supermarkets and hypermarkets across the UAE stocked up on Halloween-themed decorations and costumes, which have been popular with adults and children.

“Sales of candies at our JBR [Jumeirah Beach Residence] location this week have grown by 9 to 15 per cent on last week,” Kamal Vachani, director of Al Maya Group, said.

Sales at costume stores were also strong.

“Sales have increased by 80 per cent [compared to two weeks ago],” Bhavna Mulchandani, marketing director at Party Zone, which sells costumes imported from the US and UK, and decorations such as spiders and skeletons, said. “Halloween is the biggest season for us,” Mulchandani added.

Prices of costumes differ from store to store. At Mr. Ben’s Costume Closet in Dubai, costumes are priced between Dh180 and Dh600 for adults, and between Dh35 and Dh195 for children, Jayne Eastland, the store’s owner and managing director, said.

Meanwhile, Al Maya is selling costumes priced between Dh10 and Dh100.

While buying a packaged costume is one option, some customers may choose to assemble their own costumes. There are a number of stores that sell wigs and masks.