Dubai: The United Arab Bank (UAB) has launched a new corporate identity under the slogan ‘United for You,’ marking its 50th anniversary and a new phase in its transformation towards human-centred banking.
According to Emirates News Agency, the launch ceremony took place at the Museum of the Future in Dubai, attended by a number of sheikhs, dignitaries, board members, senior executives, clients, and representatives from the banking and financial sectors.
The ceremony featured two addresses by the bank’s founder H.H. Sheikh Faisal bin Sultan bin Salem Al Qassimi, and the Chairman of the Board H.H. Sheikh Mohammed bin Faisal bin Sultan Al Qassimi, presented through hologram technology in a symbolic scene that embodied the Bank’s journey.
The evening also included a welcome speech by Najla Al Midfa, Member of the Board of Directors, as well as a documentary film showcasing UAB’s growth story through the voices of key contributors who have witnessed its five-decade journey.
H.H. Sheikh Mohammed bin Faisal stated that UAB’s 50th anniversary is a milestone celebrating the vision of its founder, the dedication of its employees, and the trust of its shareholders and clients. Over the past five decades, UAB has played a role in supporting the UAE’s economic development and strengthening its position as a national financial institution.
He noted that the bank’s financial performance, along with a successful capital increase exceeding AED1 billion, and the launch of the new brand identity, has strengthened UAB’s competitive position and supports its commitment to growth and expansion.
Shirish Bhide, Chief Executive Officer of UAB, commented that the Golden Jubilee marks a key milestone in UAB’s journey and a renewed commitment to innovation and customer excellence. The new corporate identity represents a fresh era of transformation, emphasizing a human-first approach to deliver banking solutions.
UAB’s new corporate identity features a new logo and a visual system reflecting the Bank’s strategic vision and commitment to delivering innovative, customer-centric financial services.