Abu dhabi: Inspired by the UAE's national growth priorities, Abu Dhabi Entertainment Company, a subsidiary of Solutions+, a Mubadala company, has entered into a strategic partnership with 9Yards Communications, a fully integrated communications firm under NG9 Holding. The strategic partnership agreement was signed at the Mubadala pavilion during Make it in the Emirates 2026.
According to Emirates News Agency, the agreement was signed by Abdulla Eisa, Acting Head of Abu Dhabi Entertainment Company, and Hussam Almulhem, Group CEO of 9Yards Holding. The signing was witnessed by Ali Alyafei, Chief Operations Officer of Solutions+, and Alaa Al Ali, Group CEO of NG9 Holding. This partnership establishes a collaborative framework to jointly design and deliver integrated events and communications activations across the UAE.
The partnership is aligned with the UAE's strategic ambitions to solidify its status as a global hub for business, innovation, and investment. It also supports national initiatives aimed at economic diversification, industrial development, and knowledge-based growth. By combining Abu Dhabi Entertainment Company's operational excellence and integrated service capabilities with 9Yards Communications' expertise in strategic communications, creative development, and events, the collaboration aims to deliver comprehensive, end-to-end solutions to enhance the visibility and impact of national and multi-sector business initiatives.
This collaboration is anticipated to support existing flagship platforms and initiatives that contribute to advancing the UAE's industrial strategy and long-term economic vision. It includes objectives associated with national initiatives to transform the UAE into a global communications power.
Ali Alyafei commented on the partnership, highlighting its role in enabling impactful platforms that support national priorities and economic advancement. By joining forces with 9Yards Communications, Abu Dhabi Entertainment Company aims to strengthen its ability to deliver integrated, scalable solutions that enhance the UAE's global competitiveness and reinforce its position as a leading destination for business and innovation.
Hussam Almulhem also remarked on the collaboration, emphasizing its strategic alignment with the UAE's forward-looking economic agenda. Through this partnership, they aim to create high-value experiences that amplify key national initiatives, foster sector growth, and deliver meaningful engagement across regional and global markets.
The partnership is expected to unlock new avenues for collaboration, innovation, and international expansion. It reinforces both organizations' roles in supporting the UAE's economic transformation journey and shaping the future of events, activations, and strategic communications in the country.