Dubai:H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, has announced that FIX Dessert Chocolatier has been awarded the Dubai-it Award for Projects in the Field of Business.

According to Wam, the award celebrates FIX Dessert's remarkable transformation from a home business in Dubai into a global commercial enterprise that has significantly impacted the chocolate industry, establishing a new category called 'Dubai Chocolate.'

FIX Dessert Chocolatier achieved phenomenal growth by reaching over two million customers and selling more than 6.5 million pieces of chocolate within just 15 months. The 'Dubai Chocolate' product has become one of the most searched items on global search engines and has been integrated into the product ranges of hundreds of global brands, reaching over 100 airports worldwide.

The rapid growth and success of FIX Dessert reflect the philosophy of the Dubai-it initiative, which encourages turning ambitious ideas into extraordinary achievements. The initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to foster a culture of achievement and excellence in Dubai's businesses and institutions.