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  • November 13, 2026

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Sultan bin Ahmed and Bodour Al Qasimi Witness Announcement of Sarab-SAM Collaboration

Sharjah:H.H. Sheikh Dr Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah, and H.H. Sheikha Bodour bint Sultan Al Qasimi, Founder and CEO of Kalimat Group, attended the announcement of a collaboration between Kalimat Group's Sarab imprint and Sharjah Asset Management. The collaboration aims to produce a bilingual Arabic-English coffee-table book chronicling the history and development of Souq Al Jubail in Sharjah.

According to Emirates News Agency, the announcement took place at the 45th Sharjah International Book Fair (SIBF 2026) at Expo Centre Sharjah. The book, scheduled for release at the next edition of SIBF in November 2027, will document Souq Al Jubail's history and development through text and photography.

The forthcoming publication will explore the market's role in serving the community and supporting food security, as well as fishermen and traders. It will present Sharjah's vision for balancing cultural preservation with development needs. Ahmed Al Ali, General Manager of Kalimat Group, emphasized the importance of documenting the story of Souq Al Jubail and the vision behind its development.

Additionally, the book will include the firsthand experience of Ali Al Suwaidi, the book's author and Vice Chancellor for Finance and Administration at the American University of Sharjah. The narrative will highlight the transformation of the old market into Souq Al Jubail, detailing the project's development, collaborative efforts, and operational challenges.

Kalimat Group's Sarab will oversee content development, writing, editing, proofreading, translation, photography, design, art direction, printing, and the fulfilment of publishing requirements. The book aims to provide a comprehensive account of the market's transformation and its impact on the local community.

The event was attended by several officials and cultural figures, including Sheikh Mohammed bin Humaid Al Qasimi, Sheikh Saud bin Sultan bin Mohammed Al Qasimi, Sheikh Salem bin Khalid Al Qassimi, Abdulla bin Mohammed bin Butti Al Hamed, Sultan Musabeh Al Ketbi, and Ali Hassan Al Suwaidi.

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