Abu Dhabi: ADNOC Distribution (ISIN: AEA006101017) (Symbol: ADNOCDIST), the UAE’s largest fuel and convenience retailer, has announced a strategic partnership with noon, the Middle East’s leading digital ecosystem, through a Memorandum of Understanding (MoU). This initiative aims to explore opportunities for enhancing last-mile delivery by leveraging AI-powered logistics collaboration.
According to Emirates News Agency, the collaboration was formalized at a ceremony at ADNOC Distribution’s flagship Corniche service station in Abu Dhabi. The event was attended by Dr. Sultan Ahmed Al Jaber, Managing Director and Group CEO of ADNOC and Chairman of ADNOC Distribution, and Mohamed Alabbar, Founder of noon.
This partnership combines ADNOC Distribution’s physical retail capabilities with noon’s AI-enabled logistics platform, which optimizes delivery operations through smarter inventory management, personalized recommendations, and real-time route planning. Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, emphasized that this partnership marks a pivotal moment in ADNOC Distribution’s transformation journey.
As part of this collaboration, new noon Minutes distribution centers will be installed at ADNOC Distribution service stations. This development aims to reduce delivery times and extend the reach of last-mile fulfillment across the UAE. For the first time, ADNOC Oasis products ordered via the ADNOC Distribution app will be delivered by noon riders, offering customers a seamless digital-to-doorstep service.
The partnership will also enable targeted recommendations through the ADNOC Rewards program, showcasing ADNOC Distribution’s commitment to creating hyper-personalized experiences for its customers. Faraz Khalid, CEO of noon, highlighted that this collaboration is a significant step in redefining convenience for customers in the UAE.
During the event, leaders were given a walkthrough of key initiatives that demonstrate ADNOC Distribution’s evolution into a tech-enabled retail leader. These initiatives include automated EV Plug + Charge, seamless Fill and Go fueling, and Click and Collect in-app ordering for ADNOC Oasis products.
With a network of 551 service stations and 373 ADNOC Oasis convenience stores across all seven emirates, ADNOC Distribution operates the most extensive mobility retail network in the UAE. The company offers a wide range of mobility and non-fuel services, including EV charging, car washes, and lube changes, positioning it as a leader in the country’s mobility retail and convenience space.
Noon Minutes is redefining quick commerce in the region, with millions of ultra-fast deliveries in the UAE and KSA in under 15 minutes. This new partnership with ADNOC Distribution will further extend that speed and convenience to a broader audience across the UAE.
The collaboration is part of ADNOC Distribution’s broader strategy to expand non-fuel retail, grow digital channels, and enhance operational efficiency through the deployment of AI and digital projects across its business.