Stuttgart:Sharjah Agriculture and Livestock Production EST (EKTIFA) showcased its Saba Sanabel brand's success in organic wheat cultivation at Sdback 2026, a prominent trade fair for the bakery and confectionery industries held in Stuttgart, Germany, from October 24th to 27th.

According to Wam, the event highlighted Sharjah's efforts to transform desert land into productive agricultural areas through innovation and sustainable farming practices under the slogan 'From Sharjah to the World'. This participation demonstrated the emirate's commitment to food security and strengthening local production.

EKTIFA's Saba Sanabel brand presented its journey from cultivating organic wheat in Sharjah to using the organic flour for professional baked goods in Germany. This effort underscores an Emirati success story driven by knowledge, determination, and modern agricultural technologies. Ahmed Al Suwaidi, Director of Corporate Communications at EKTIFA, emphasized that their participation extended beyond introducing products. It aimed to enhance the brand's international presence, exchange expertise, explore new baking technologies, and build partnerships for continuous product development.

Al Suwaidi further noted that the exhibition served as an international platform showcasing the quality and versatility of Saba Sanabel flour through practical baking applications and demonstrations, facilitating connections with industry specialists and experts. The participation embodies EKTIFA's dedication to sustainable food industries, demonstrating that locally produced agricultural ingredients can meet organic food industry standards, supporting Sharjah and the UAE's role in shaping a sustainable future for organic food production.