Istanbul:The Emirates Franchise Association (EFA), affiliated with the Abu Dhabi Chamber of Commerce and Industry, is set to lead the UAE's participation in the 24th edition of the Turkish franchise expo "Bayim Olur musun?" (Be My Franchise) taking place in Istanbul from October 15 to 18, 2026.

According to Emirates News Agency, the EFA will organize a UAE pavilion featuring 78 participants, including national brands, small and medium-sized enterprises, start-ups, and ambitious entrepreneurs. The event aims to explore investment and expansion opportunities in the business and franchise sectors, showcasing the strength and competitiveness of the UAE's franchise and entrepreneurship ecosystem.

The expo, a key event in the region, is expected to host over 200 brands and attract more than 30,000 visitors and investors from both local and international markets. Ali Mohammad Al Marzooqi, Director General of the Abu Dhabi Chamber and Chairman of the EFA, emphasized the importance of franchising in diversifying the national economy. He highlighted the role of the Abu Dhabi Chamber in supporting the sector's growth and connecting Emirati brands with investors and international markets.

The UAE pavilion will provide a platform for national brands and entrepreneurs to present their business models, highlight franchise advantages, and connect with global investors and partners. Special sessions will focus on the UAE's franchise and investment ecosystem, enabling participants to engage in bilateral business meetings and explore collaborative opportunities.

The EFA's efforts aim to reinforce the UAE's position as a regional hub for brands and franchising, contributing significantly to the national GDP and supporting job creation and investment opportunities.