Abu Dhabi: The General Pension and Social Security Authority (GPSSA) has inaugurated an awareness campaign regarding the services available on the "Ma'ashi" pension platform for employers, insured Emiratis, pensioners, beneficiaries, agents, guardians, and caretakers. According to Emirates News Agency, the new platform has been introduced to enhance the quality of services offered to customers through flexible, transparent, quick, and efficient models that allow employers, insured Emiratis, pensioners, beneficiaries, and other groups benefiting from GPSSA's service to create accounts on their own and complete services independently. Additionally, the platform consists of various notification and approval tools that support users when tracking transactions, updating data, and viewing financial information and statements, among other services. During the GITEX 2024 exhibition and prior to its launch, GPSSA offered stakeholders all the information required about Ma'ashi. It has also arranged various workshops for employers on the mechanism of applying for services, paying contributions, and other procedures to ensure a smooth transition from the previous portal. The virtual workshops began on 29th October and will run till 31st October, followed by six other workshops due to take place on 4th, 7th, 11th, 14th, 18th, and 21st November.