Amman: The Jordan Tourism Board (JTB) recently conducted a workshop intended to strengthen ties between Jordanian and Singaporean travel agencies. The event was aimed at improving bilateral tourism cooperation and developing joint tourist destinations. According to Jordan News Agency, the workshop focused on opportunities to enhance tourism promotion and explore new markets. Participants discussed strategies to increase the reciprocal flow of tourists, which is expected to bolster economic links and elevate Jordan's profile as a leading global tourist destination. The initiative is part of a broader effort to diversify and strengthen Jordan's tourism sector by tapping into new demographics and leveraging international partnerships. By collaborating with Singapore, Jordan aims to draw on the Southeast Asian nation's renowned expertise in tourism management and marketing.