Dubai:The Mohammed Bin Rashid Housing Establishment (MBRHE) has announced that it is the first government entity in Dubai to allocate a dedicated service area for 'Generation Shapers'. This initiative is designed to enhance the customer experience by providing a convenient and comfortable space specifically for these customers.

According to Emirates News Agency, the initiative underscores MBRHE's recognition of the vital role mothers play in nurturing future generations and strengthening families and society. It aims to facilitate easier access to MBRHE's services while prioritizing customer needs and happiness.

This new approach reflects MBRHE's appreciation for 'Generation Shapers' by institutionalizing their recognition. It aligns with the objectives of the UAE's Year of the Family 2026, which focuses on strengthening family bonds and positioning the family as a fundamental societal pillar.

MBRHE remains committed to developing government services that prioritize people, aiming to combine service quality with responsiveness to societal needs. This effort supports its vision of providing an integrated housing system that enhances quality of life and social stability in Dubai.

In March 2026, MBRHE achieved international accreditation under the International Employee Happiness and Wellbeing Standard and the International Digital Customer Experience Standard, scoring 100% in each. This accomplishment demonstrates the establishment's commitment to enhancing the work environment, improving the customer experience, and continuously advancing its housing services.