Cannes: Sharjah Media City, also known as Shams, is preparing to make a significant impact at the upcoming MIPCOM 2024 exhibition in Cannes, France, from October 21 to 24. The participation is centered around promoting the "Shams Studios" project to attract global investment into the emirate's media production sector. According to Emirates News Agency, Shams' participation in the international television and entertainment content exhibition is designed to establish Sharjah as a premier global media production hub. Rashid Abdullah Al Obad, Director of Sharjah Media City, emphasized the strategic importance of showcasing "Shams Studios" at MIPCOM 2024. He stated that the event is an integral part of their efforts to highlight the advanced infrastructure and comprehensive production services available in Sharjah, which are ideal for filming movies and series. Al Obad further noted that MIPCOM 2024 represents a crucial platform for building strategic partnerships with leading global companies in the media and e ntertainment industry. The goal is to enhance cooperation that will drive economic growth and develop the media sector in the emirate. He expressed enthusiasm about the potential to promote major productions that position Sharjah as a leading destination for media production. The MIPCOM exhibition is renowned for gathering major companies and decision-makers from the media and entertainment content sector. This makes it an ideal venue for Sharjah Media City to connect with industry leaders and explore opportunities and partnerships that could contribute to future projects and the overall growth of the media production sector in Sharjah.