Sharjah: Sharjah Media City (Shams) has announced a strategic partnership with Ziina, a UAE-based fintech platform specializing in digital payment solutions, aimed at empowering businesses within Shams with innovative, fast, and secure financial tools that enhance operational efficiency and support business growth.
According to Emirates News Agency, this partnership reflects Shams’ continued commitment to building an integrated business ecosystem that supports entrepreneurs and SMEs by providing advanced services that accelerate digital transformation and strengthen market competitiveness. It also aligns with the UAE’s broader vision of advancing a cashless, digital economy.
In this context, Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), expressed that the partnership with Ziina underscores Shams’ dedication to providing a fully integrated business environment that supports company growth and adapts to rapid digital transformation. He emphasized the importance of enabling entrepreneurs and SMEs to access innovative financial solutions that enhance operational efficiency and simplify daily transactions. The collaboration aims to deliver real value to clients and contribute to the UAE’s vision of a fully digital economy.
Meanwhile, Tomas Roberio, Head of Partnerships at Ziina, stated their delight in partnering with Sharjah Media City (Shams), recognizing Shams as a leading enabler of entrepreneurship and innovation in the region. Roberio highlighted the significance of this partnership in Ziina’s strategy to expand its digital payment solutions across the seven emirates. As a UAE-built payments platform licensed by the Central Bank of the UAE, Ziina is committed to providing secure, seamless financial experiences to simplify business payment management.
Under this partnership, Ziina will offer businesses advanced digital payment solutions that facilitate easy sending, receiving, and managing of payments through a mobile-first platform intended for everyday use. This will aid in streamlining financial operations and improving user experience.
Additionally, Ziina will extend an exclusive incentive to Shams clients, offering AED 10,000 in fee-free transactions. This initiative is designed to encourage businesses to explore and utilize the platform without initial costs, promoting broader adoption of digital financial solutions.
This collaboration highlights Sharjah Media City (Shams)’ dedication to forging strong strategic partnerships with leading companies across various sectors, reinforcing Sharjah’s status as a regional hub for innovation, creativity, and entrepreneurship. Furthermore, it emphasizes Shams’ role as a key facilitator in media sector growth and business advancement while boosting Sharjah’s appeal as a regional center for entrepreneurship and investment in the creative industries.