DUBAI: World of Coffee Dubai, the preeminent coffee trade show in the Middle East, is set to return for its fourth edition from February 10-12, 2025, at the Dubai World Trade Centre. The event, organized by DXB Live in collaboration with the Specialty Coffee Association, will expand its exhibition space to 20,000 square meters, marking a 33 percent increase from the previous year, to accommodate more exhibitors and showcase the latest advancements in the global coffee industry. According to Emirates News Agency, the exhibition will serve as a platform for a diverse range of participants including farmers, traders, manufacturers, distributors, small and medium enterprises, café owners, roasters, hotels, coffee enthusiasts, and baristas from around the world. Attendees will have the opportunity to exchange industry knowledge and experiences, while the event will feature popular competitions and activities such as the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition, and the SCA Community Lounge. The upcoming edition of World of Coffee Dubai is set against the backdrop of a rapidly growing coffee market in the Middle East and North Africa, which is projected to reach a value of $11.5 billion by 2025. In 2023, global coffee consumption hit 11.9 million tonnes, underscoring its significance in the food and beverage industry despite fluctuations in raw material prices. Yannis Apostolopoulos, CEO of the Specialty Coffee Association, emphasized the importance of the event, stating, "Each World of Coffee trade show brings together the most innovative companies, drawing an international audience to drive business growth, shared learning, and excellence in our industry. Our partnership with DXB LIVE and Dubai World Trade Centre, has enabled the event to grow into a must-attend specialty coffee gathering." Khalid Al Hammadi, Senior Vice President of DXB LIVE, noted the broader significance of the event, highlighting Dubai's growing stat us as a hub for specialty coffee. "Now in its fourth year, WOC Dubai not only reflects Dubai's growth as a hub for specialty coffee but also highlights its leading role in global business. The future of coffee is here and Dubai offers unparalleled opportunities for local and international companies to invest and expand, and we are excited to welcome coffee professionals from around the world to experience all that the city has to offer," he stated.