Sharjah: H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, and Chairman of the Sharjah Executive Council (SEC), chaired the council’s weekly meeting on Tuesday.
According to Emirates News Agency, the meeting, held at the Ruler’s Office, was attended by H.H. Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Vice Chairman of the SEC, and H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Vice Chairman of the SEC. During the meeting, the Council discussed several government-related topics and reviewed performance reports from various departments and authorities. It was briefed on the progress of government service development and efforts to enhance the quality of life for citizens and residents across the emirate.
The Council issued a decision appointing Aisha Rashid Al Hasan Al Shamsi as Secretary-General of the Sharjah International Award for Cultural Heritage (SIACH), in addition to her current duties. According to the decision, the Secretary-General of SIACH shall assume duties including proposing strategic and marketing plans for the award, overseeing its general coordination, and conducting marketing and promotional activities. The role also involves promoting awareness of the award, receiving and classifying nomination applications, and coordinating with the judging committee and relevant entities.
The Council examined a presentation by the Higher Committee for Economic Integration on its efforts to develop the emirate’s economy in collaboration with relevant entities. The presentation emphasised the committee’s objectives, including suggesting economic initiatives to boost GDP growth and increasing economic awareness throughout the emirate. It highlighted key indicators vital for sustained growth and opportunities to enhance services offered to investors.
The Council also reviewed the results of the visual identity campaign for the Emirate of Sharjah (2023-2025), which focused on culture, entertainment, and economy. The campaign attracted significant attention, leading to increased investment interest, a positive perception, more visits to the official website, and greater adoption of the visual identity across events and exhibitions in partnership with government entities.
Additionally, the Council was briefed on the themes of a new advertising plan centered on sustainability and well-being, education and knowledge, and culture and arts. The plan includes initiatives aimed at reaching broader audiences and expanding the campaign’s regional scope, thereby strengthening the emirate’s visual identity.