Abu dhabi: Moira Forbes, Executive Vice President at Forbes, emphasized the mission of BRIDGE Summit 2025 as a unifying platform for voices across the media ecosystem, particularly during a period of significant transformation. She stressed the importance of collaboration, idea-sharing, and partnerships to create impactful media companies for the future.

According to Emirates News Agency, Forbes highlighted in an interview during the inaugural BRIDGE Summit at the ADNEC Centre in Abu Dhabi that innovation should extend beyond technology. She pointed out that serving new audiences and communities with relevant content and insights is also a form of innovation.

Forbes, who also serves as President and Publisher of ForbesWomen, described the platform as the largest women's leadership and business network globally. She emphasized the importance of connecting women across generations to share insights on navigating success and careers, as well as fostering community.

Addressing the challenges in today's media landscape, Forbes noted the unprecedented changes and the growing mistrust of institutions among readers. She urged media companies to revisit their core missions, purposes, and the value they provide to their audiences.

Forbes underscored the importance of maintaining a clear vision and mission to effectively integrate new tools and technologies to best serve audiences. She concluded by asserting that trust is central to modern journalism, and media organizations should focus on delivering stories and content that uphold credibility and integrity.