Ajman: The Ajman Department of Tourism Development (ADTD) launched a promotional roadshow across several Eastern European countries today, as part of its ongoing efforts to position Ajman as a leading global tourist destination. Under the leadership of Mahmood Khaleel Alhashmi, Director-General of ADTD, the tour will be conducted from 26th to 31st October 2025.
According to Emirates News Agency, the roadshow will have three key stops – Warsaw, Poland; Budapest, Hungary; and Prague, Czech Republic. During the tour, the delegation will meet with leading tourism stakeholders, travel agencies, and other prominent entities in European markets to explore collaboration opportunities, expand international partnerships, and showcase Ajman’s unique tourism and investment offerings.
Alhashmi emphasized that the initiative is part of the Department’s strategy to strengthen its presence in high-potential markets. He stated that the tour marks a pivotal milestone in broadening their network of international partners and opening new avenues of collaboration with emerging European markets. Guided by a clear vision, the department is committed to positioning Ajman as a leading tourism destination, offering a harmonious blend of authentic Emirati heritage and modern sophistication.
The initiative also seeks to strengthen Ajman’s presence on the regional and global tourism map through targeted initiatives that diversify source markets and elevate the emirate’s appeal as a hub for premium hospitality and tourism investment. The roadshow is expected to be a meaningful step towards forging strategic partnerships that support sustainable tourism development and reinforce the emirate’s role within the national tourism landscape.
Eastern European tourists are showing great interest in various destinations across the UAE, due to their cultural and entertainment offerings. The roadshow will aim to raise awareness about Ajman as a unique destination, attracting new visitors and supporting the sustainable growth of both the tourism sector and the national economy.
Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to Ajman, reflected in higher hotel occupancy rates and increased demand for rooms, along with a noticeable rise in overnight stays compared to 2023 and 2024. The initiative is also designed to explore new partnership opportunities with leading tourism companies in Poland, Hungary, and the Czech Republic, promoting an exchange of tourism marketing and promotion expertise to support sustainable tourism development and economic growth.