Abu dhabi: Alex Kobia, Africa Distribution Representative at Viory, emphasized the significance of the BRIDGE Summit 2025 as an essential platform for African media professionals to connect, interact, and explore opportunities for expansion. Held at the ADNEC Centre Abu Dhabi, the summit serves as a venue for exchanging ideas and identifying ways to grow within the media industry.
According to Emirates News Agency, Kobia highlighted the summit's role in allowing African media professionals to engage with peers, explore technological advancements, and learn about new methods of production, distribution, and transmission. He noted that the forum enables broadcasters to observe international operations and build partnerships that could extend their reach beyond the African subcontinent.
Kobia underscored the impact of technological progress, which allows networks to bypass traditional organic growth in favor of modern broadcasting models through social media and platforms like YouTube. This shift enables African media outlets to reach global audiences, expanding their influence beyond local or regional confines. The summit provides a critical space for interaction and capacity growth among media professionals.
He emphasized the wealth of untold stories across Africa, highlighting that the continent is defined not by catastrophes but by its cultural diversity. With 54 countries and over 200 tribes, Africa offers unique narratives encompassing developmental, health, and scientific advancements. These stories, Kobia suggested, could be shared through global collaborations, enhancing both the volume and quality of content available to audiences.
With a background in senior leadership roles across various television networks, including Africa Media Group Limited, Kobia also recognized the Middle East's potential in offering compelling stories of entertainment advances and significant development projects. He pointed to AI-powered innovations in the region that could benefit African media markets.
Kobia concluded by acknowledging the BRIDGE Summit's role in fostering partnerships during a time of significant advancement in news gathering, production, and distribution. Such collaborations, he noted, are crucial for the industry's growth and development.