Dubai:Emirates Skywards and SHARE by Majid Al Futtaim have announced a new partnership designed to provide members with enhanced flexibility, choice, and value in their shopping and travel experiences. This collaboration connects two of the United Arab Emirates' prominent loyalty programs, enabling members to link their accounts through the SHARE and Skywards Everyday apps. Members can now convert SHARE points into Skywards Miles and vice versa, offering additional ways to earn and utilize rewards.

According to Emirates, the conversion system allows Skywards members to convert 5 Skywards Miles into 1 SHARE point. Conversely, SHARE members can convert 2 SHARE points into 1 Skywards Mile. This conversion is available for transactions ranging from 2,000 to 150,000 points, providing members with the flexibility to use their rewards According toir preferences.

SHARE boasts over 16 million members across several countries, including the UAE, Saudi Arabia, Egypt, Oman, and Kenya, creating a large shopping network. Members can earn and spend across more than 5,000 stores, brands, and experiences within Majid Al Futtaim's portfolio. In contrast, Skywards Everyday connects its 40 million members with numerous retail, dining, and lifestyle brands, such as noon Food and Costa Coffee, in the UAE.

The partnership was formally signed by Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, and Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim, with additional executives present to witness the event.

Dr. Nejib Ben Khedher expressed excitement about the partnership, emphasizing the increased value and flexibility it brings to members, enabling more engagement with Emirates Skywards through daily brands and experiences. Darren Taylor highlighted the integrated approach of SHARE in connecting shopping, dining, entertainment, and travel rewards, enhancing customer value in everyday life activities.

To benefit from this partnership, customers must be members of both SHARE and Emirates Skywards and link their accounts through the SHARE or Skywards Everyday app. This allows members to convert their rewards between the two programs at any time, within the established per-transaction limits.