SINGAPORE: Lights went off in thousands of cities and towns across the world on Saturday for the annual Earth Hour campaign, which is aiming to raise money via the Internet for local environmental projects.
The Singapore-based campaign by conservation group WWF was boosted by Hollywood star power, with “The Amazing Spiderman-2” stars Andrew Garfield, Emma Stone and Jamie Foxx leading ceremonies at the city-state’s Marina Bay district.
Comic-book hero Spiderman is this year’s “ambassador” for Earth Hour, which was launched in Sydney in 2007. Sydney’s Opera House and Harbor Bridge were among the first landmarks around the world to dim their lights for 60 minutes during Saturday’s event.
An estimated 7,000 cities and towns from New Zealand to New York are taking part.
Hong Kong’s stunning waterfront skyline was unrecognizable on Saturday evening, with the city’s tallest skyscraper, the International Commerce Center, stripped of the vast light show usually wrapped around its 118 stories.
Blazing neon signs advertising some of the world’s largest brands were shut off, leaving the view of the heavily vertical southern Chinese city peppered only with tiny lights from buildings’ interiors.
Earth Hour partnered with payments giant PayPal to allow donors to contribute to specific projects from Russia and India to Canada and Indonesia, using Asian fundraising site Crowdonomic.