Dubai: Mohamed Al Hammadi, Acting Director-General of the Emirates News Agency (WAM), has emphasised that media is a fundamental partner in building awareness and promoting positive behaviours within society. He highlighted the importance of collaboration between universities and national media institutions to nurture a generation of professional, ethical journalists equipped with modern tools, ensuring the sustainability and future growth of this vital sector.
According to Emirates News Agency, Al Hammadi made these remarks during a media session hosted by the United Arab Emirates University at its main library in Al Ain. This event was part of the university’s ongoing efforts to enhance media awareness among students and facilitate dialogue with leading national figures. The session explored various aspects of Al Hammadi’s career, including the vital role of media in conveying the UAE’s ambitions and reflecting its vision both regionally and internationally.
The discussion also addressed the status of traditional journalism amid the rise of digital media, the growing influence of individual content creators, and the differences in media engagement between younger and older generations, particularly in terms of awareness and response to media content. Al Hammadi offered insights into how these trends are shaping the media landscape and the challenges they present.
At the conclusion of the session, Al Hammadi offered a set of recommendations to students aspiring to enter the media field, regardless of their academic specialisations. He urged them to maintain credibility, pursue the truth, continuously develop their professional skills, and keep pace with technological advancements while upholding core journalistic principles and national identity.