London:Sharjah The Sharjah Commerce and Tourism Development Authority (SCTDA) is set to participate in the World Travel Market (WTM) London 2026 from November 3rd to 5th at ExCeL London. This marks the 23rd consecutive year of participation for SCTDA, which will be joined by over 20 government and private-sector entities from the emirate at the 'Visit Sharjah' pavilion.

According to Emirates News Agency, the pavilion will showcase Sharjah's tourism attractions, highlighting its status as a leading world-class destination. It will emphasize the emirate's cultural heritage and diversity of tourism experiences across Sharjah city, the Central Region, and the East Coast. The focus will be on eco-tourism, adventure, sustainable tourism, and family holidays, alongside Sharjah's accommodation and hospitality options.

Europe remains a critical market for Sharjah, with the UK, Germany, and France being pivotal in driving tourism growth. The event aims to strengthen relations with European partners and raise the emirate's profile globally, aligning with Sharjah's strategy to foster partnerships in the travel and tourism industry. The participation is also in line with the vision of Sheikh Dr Sultan bin Mohammed Al Qasimi to promote Sharjah as a global tourism destination.

Sharjah's pavilion will introduce a new approach using digital technology and audio-visual storytelling to offer visitors an interactive experience. The emirate provides a wide range of leisure, cultural, sports, and eco-tourism experiences year-round, reinforcing its reputation as a comprehensive travel destination. The 2026 delegation will include government entities such as the Sharjah Airport Authority and private sector participants like Air Arabia and Sharjah National Hotels.