Dubai:Takasago International Corporation, a leading fragrance and flavour company, has announced the opening of its new Creative Centre in Dubai. This development represents a significant milestone in the company's regional expansion strategy.
According to Wam, the newly established Creative Centre is designed as an integrated hub for fragrance creation. It features advanced laboratories aimed at bringing Takasago's global expertise closer to its customers and regional partners. The facility will leverage international capabilities while incorporating local cultural insights, olfactive traditions, and consumer preferences.
Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, part of TECOM Group, emphasized the significance of the new centre, stating that it underscores Dubai's position as a global hub for business and innovation. Janahi highlighted the specialized ecosystem and infrastructure that Dubai offers, which facilitates company growth and the pursuit of opportunities in regional and international markets, aligning with the Dubai Economic Agenda 'D33'.
Bassel Kouchacji, Managing Director Fragrance Middle East at Takasago, remarked on the growing importance of the Middle Eastern fragrance market, noting that it is now a key creative force in the industry. The new Creative Centre in Dubai is part of Takasago's long-term commitment to the region, aimed at addressing the unique needs of regional customers and crafting fragrances that resonate locally and internationally.
Takasago's journey in the Middle East began with the establishment of its Dubai presence in 2015. The company, founded in Japan in 1920, now operates in 28 countries, with the Dubai centre playing a crucial role within its global research and innovation network. The centre will collaborate closely with Takasago's international network of perfumers, evaluators, scientists, and technical experts, fostering a continuous exchange of expertise.
The inauguration of the Creative Centre coincided with Beautyworld Dubai 2026, where Takasago showcased its latest creative vision through 13 new fragrances.