BEIJING: Brand Finance’s “Global Soft Power Index 2024” reveals that China has become the fastest-growing nation brand, ranking third behind the United States and the United Kingdom. China’s significant improvement in the pillars of “Business and Trade” and “Education and Science” has contributed to its rise in the index.
According to Global Times, various elements including the changing perception of “Made in China” goods, the Belt and Road Initiative, as well as advancements in technology and innovation, have contributed to the bolstering of China’s soft power. Additionally, collaborative efforts between China and nations across the globe have been instrumental in fostering a more favourable perception of China’s soft power.
Analysts attribute China’s success to its embrace of openness and inclusiveness, focus on technological innovation, and adherence to the principles of peaceful development and mutual benefit.
Source: Emirates News Agency