Greek Digital Marketing company Panadvert described as ‘impressive’ the results of an advertising campaign it carried out on behalf of Hermes Airports, from July to December 2022, with the aim of promoting Cyprus as a holiday destination in the markets of France and Poland.
The company, in a written statement, said that the results of the digital advertising campaign, far exceeded initial estimates, as, around 109.88 million advertisements were viewed against the forecast of 29 to 42 million.
Giannis Giannatos, CEO of Panadvert, noted that, the collaboration with Hermes Airports has decisively contributed to the promotion of Cyprus as a tourism product in these markets, ‘taking advantage of their excellent prospects’.
Senior Manager Aviation Development, Marketing and Communication of Hermes Airports, Maria Kouroupi, said that, they collaborated with Panadvert in this specialised campaign, in the context of Hermes’ effort to increase tourist demand and promote Cyprus.
The Hermes official said they targeted two countries, which are showing growth as markets, in order to increase Cyprus’ visibility.
Source: Cyprus News Agency