Dubai: Dubai Chamber of Digital Economy, one of the three chambers operating under Dubai Chambers, has signed a Memorandum of Understanding (MoU) with the Geneva Chamber of Commerce, Industry, and Services to strengthen collaboration between private sector companies in Dubai and Geneva.
According to Emirates News Agency, the MoU aims to support Geneva-based companies in leveraging Dubai’s competitive advantages as a global export hub and investment destination. It also focuses on assisting Dubai-based companies in expanding into Geneva, targeting key trade and investment sectors.
The agreement includes the joint development of a platform for cross-cultural training and capacity building, enabling businesses to navigate different cultures and languages effectively. This initiative is expected to facilitate smoother business operations and enhance mutual understanding between the two regions.
The MoU was signed by Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, and Vincent Subilia, Director-
General of the Geneva Chamber of Commerce, Industry, and Services. Leaders and officials from both sides witnessed the signing, underscoring the importance of the partnership.
Lootah emphasized the significance of the agreement, stating that it aligns with their commitment to fostering cross-border partnerships. He highlighted Dubai’s role as a global destination for investment and trade, particularly within the digital economy, and its potential for growth and expansion into regional and global markets.
Subilia expressed that the agreement reinforces their long-standing relationship with a leading institution within the global network of Chambers of Commerce. He noted that it provides their members with privileged access to develop their activities and serves as a reference point for Dubai companies interested in exploring the Geneva market.