KUALA LUMPUR, Malaysia, Aug. 17, 2015 / PRNewswire — The Kuala Lumpur Fashion Week Ready To Wear (KLFW) 2015 was hosted by Andrews Models from 12th – 16th August 2015, at Pavilion Kuala Lumpur. KLFW presents ‘THE RUNWAY COLLECTION’ – a runway-worthy selection of distinctive new lines and structures that have yet to make it to the mass market.
This year, niche luxury perfume house Fragrance Du Bois, is proud to be the Official Fragrance Partner for KLFW. Fragrance Du Bois invites all Fashion Week attendees to their booth (located in front of COACH), to experience its range of exclusive and exotic fragrances.
Fragrance Du Bois is acknowledged to be the only fragrance brand in the world that guarantees the use of only sustainably sourced pure Oud oil (from its very own plantations), in its breathtaking creations, all of which are specially handcrafted by some of the world’s leading and most innovative perfumers. The extremely rare and precious oil is provided exclusively by Asia Plantation Capital, the trusted source of pure Oud oil, whose sustainable and wholly-owned plantations are currently producing some of the highest quality Oud oil in the market today.
With a range of exclusive fragrances that evoke a sense of nostalgia and sophistication, Fragrance Du Bois has gained a loyal following worldwide, ignited by curiosity and a fascination for the luxuriously heady scent of Oud. Apart from its beguiling and intoxicating perfumes, Fragrance Du Bois is also attracting significant attention as an eco-friendly brand among a discerning worldwide clientele looking for natural, sustainable and high quality ingredients in their purchases.
Fragrance Du Bois — The Official Fragrance of the Kuala Lumpur Fashion Week RTW 2015
Kuala Lumpur Fashion Week Ready to Wear was conceived in 2013 as a ‘business to consumer’ platform for Malaysian designers to ‘strut their stuff’ and showcase their collections. In previous years, the event has provided an excellent opportunity to exhibit the innovation and creativity that has become such a strength in the Malaysian fashion industry for both local and international customers.
In 2014, the Fashion Week managed to bring more than 100,000 people together over five days at Pavilion Kuala Lumpur, and has created visibility to more than seven million visitors throughout the three month promotional period and the main Fashion Week itself.
The sponsorship is part of Fragrance Du Bois’ aim to increase and enhance its brand awareness, and the source of its sustainable Oud Oil from Asia Plantation Capital. With the excitement and interest that Kuala Lumpur Fashion Week is generating, Fragrance Du Bois is delighted to be associated with an event that reflects the values and ethos of its exclusive brand.
About Fragrance Du Bois
Fragrance Du Bois is a niche luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.
Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.
About Asia Plantation Capital
- US$ 600 million – combined value of assets owned and under management
- US$ 53.5 million – turnover in the last financial year
Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with and supporting local communities, is an underlying core principle of the Asia Plantation Capital business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.
Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.
Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.
PR & Marketing Director, Malaysia
Senior PR & Marketing Executive, Malaysia