Sharjah: The Sharjah FDI Office (Invest in Sharjah), in collaboration with PwC, convened leading public and private sector entities to assess the emirate's investment position and identify opportunities emerging from global economic shifts.
According to Emirates News Agency, the high-level seminar held at Al Bait Al Westi in the historic Heart of Sharjah carried the theme 'Sharjah's Economic Resilience: Unlocking Opportunities Amid Global Shifts.'
Discussions focused on strengthening cross-sector integration and reinforcing competitiveness across various sectors. Participants from key sectors such as aviation, logistics, real estate, manufacturing, financial services, and hospitality, alongside representatives of government entities, business councils, and academic institutions, explored pathways to sustain growth by reigniting investment momentum.
Sharjah's economic landscape was a central focus, with discussions examining the factors underpinning stability and continuity across its markets and free zones amid accelerating global shifts. The emirate's economic model is anchored in a diversified base of growth-supporting sectors, advanced infrastructure, and a stable population that reinforces domestic demand and sustains economic activity.
The discussion highlighted Sharjah's development model, showcasing strong economic performance in 2025 with foreign direct investment projects increasing by 45%, capital investments rising by 8.8%, and employment opportunities growing by 25.7% compared with the previous year, as per data from 'fDi Markets - Financial Times.'
Ahmed Obaid Al Qaseer, CEO of Shurooq, emphasized Sharjah's investment environment's steadiness and confidence amid global changes. He attributed this strength to a clear development vision and close alignment between public and private sectors. Mohamed Juma Al Musharrkh, CEO of 'Invest in Sharjah', echoed similar sentiments, focusing on building integrated economic systems capable of absorbing change and turning it into long-term opportunities.
Khaled bin Braik, UAE Country Senior Partner at PwC, underscored the emirate's strong fundamentals, including a diversified economy and clear policy direction. The seminar also highlighted Sharjah's 'unique value propositions', such as alternative transport modes and competitive cost bases, which present opportunities amid current regional developments.
The session featured prominent leaders from various entities across the emirate, engaging in discussions on global economic trends and emerging investment models, highlighting opportunities across Sharjah's key sectors. Around 75% of investment projects progressed to operational stages in 2025, with the real estate sector recording significant growth, reflecting Sharjah's continued strong momentum in attracting investors and entrepreneurs.