URUMQI: The Emirates News Agency (WAM) is actively participating in the 6th World Media Summit, which commenced today in Urumqi, the capital of Xinjiang Uygur Autonomous Region in northwest China. The summit, co-hosted by Xinhua News Agency and the Xinjiang regional government, emphasizes the intersection of Artificial Intelligence (AI) and media sector evolution. According to Emirates News Agency, the summit has drawn participants from numerous countries, underscoring its significance as a platform to deliberate on media responsibilities and roles amidst rapidly changing technologies. The event also serves as a venue for enhancing international cooperation in the media landscape. The agenda for the two-day summit includes discussions on AI ethics in journalism, strategies to combat fake news, and the challenges faced in investigative journalism. Furthermore, the summit addresses the media's role in promoting intercultural dialogue. In addition to the conference sessions, participants will get a chance to v isit various economic, cultural, and tourism sites in the region to gain a deeper understanding of its offerings. Specialized workshops on digital media technologies are also part of the event, aiming to equip media professionals with advanced tools and knowledge in the digital era.